On August 14 - 16, 2014, CEC Huada Electronic Design Co., Ltd. ("HED") showed up in Shenzhen International Internet of Things Technologies and Application Exhibition. At the exhibition, HED brought various RFID chip products in HF, UHF and microwave frequency bands, and exhibited how the RFID technology works in the application fields such as traceability anti-counterfeiting, electronic ticket and asset management, to enhance the performance of application solution and improve the user experience.

HED focuses on the research and development of RFID chips and application solutions and have created a whole series of chip products covering the HF, UHF and microwave frequency bands so far. HED is the only domestic company holding the 13.56MHz/900MHz/2.45GHz technologies at the same time. In order to help customers shorten their product’s time to market, HED has also provided a whole set of product solutions including the antenna reference design, electronic tag and reader/writer safety modules. HED has introduced the safety algorithm into the field of RFID innovatively through digging deeply the characteristics of application demands in Chinese market, to deliver the chip products with two-way authentication and help the users realize the differentiation of products and services.

On this exhibition, HED’s chip products based on its independent intellectual property brought the solutions such as alcohol anti-counterfeiting trace, electronic ticket and asset management, where the alcoholic drink anti-counterfeiting trace solution was under the spotlight. This solution uses HED’s UF 15693 safety tag chip featuring a built-in domestic SM7 safety algorithm, single-way/two-way authentication and communication stream encryption mechanism, and the interaction of safety information can only be conducted through authentication. In addition, the chip has solidified the safety mechanism into the section of NFC Smartphone-based authentication through an one-way authentication, resulting in an effective improvement of the user experience. A lot of users on-site showed great interest in this solution.